Is franchise horror dead? Where does that leave us?

[FreddysFingers]

Horror will always have a shelf life but because of new generations, studios are release watered down, cliche-ridden horror movies. I can name you three movies that are coming out that have all been previously done so many times that I lost count: THE RITE, THE ROOMMATE and MONSTERS. The casual moviegoer understands elements like story and direction but what they are understanding are very simplified direction and story. If you make a casual moviegoer today watch a film like the original HALLOWEEN or ROSEMARY'S BABY... I guarantee you they will be bored. Because their idea, from how studios pander to them, of a suspenseful mood is flashy lights, stylized camera angles and an extremely loud soundtrack. In that case, they won't care about the lighting, the motifs or the mise-en scene.