10-21-2010, 05:54 PM
Tim Hoffman is getting used to all the frog jokes. He smiles along when co-workers walk past him and say, âRibbit! Ribbit!â
He understands why his story captures the imaginations of frozen-vegetable buyers everywhere, and heâs even able to chuckle about it a little bit in hindsight. But that doesnât mean itâs really a laughing matter.
âThe feds knew about this for a whole week and didnât tell anybody, and meanwhile people were making soup,â Hoffman said.
Hereâs what happened: At about 6:30 a.m. on Oct. 13 â more than an hour before the sun would rise over the Hoffmansâ home in Grand Ledge, Mich. â Hoffmanâs wife Marty began to scream. Her shrieks, coming from the kitchen, were urgent and piercing.
âI was in the bathroom at the time,â recalled Hoffman, 48. âI was like, âWhat in the hell is going on here?â And she couldnât tell me. She couldnât even answer me.â
Hoffman rushed to his wifeâs side and joined in her now-mute horror: The bag of frozen mixed vegetables sheâd just opened had a frog in it.
The small frog had thawed out about as much as the vegetables had in the fridge overnight. Its mouth was slightly open. It stood perched atop a small hill of peas, carrots and corn.
The Hoffmans abandoned their plans for the mixed veggies. They photographed the frog and sealed up the bag, and Hoffman called the U.S. Food and Drug Administrationâs Detroit office. The person who took his report over the phone assured him the matter would be investigated and someone would get back to him about it.
Shining a light on the frozen frog
Days passed, and nothing seemed to happen. Hoffman said he grew increasingly worried about whether the case of the frozen frog was part of a larger problem that could affect more members of the vegetable-buying public. So, early this week, Hoffman decided to contact John Schneider, a longtime daily columnist for his local Lansing State Journal newspaper.
âAfter talking to [Hoffman], I could tell that he wasnât after money or trying to extort anything from anyone,â Schneider said. âHe was clear right up front: He said, âI donât want anything. I donât want to cast aspersions on anyone. I just want to bring this to someoneâs attention to make sure itâs an isolated incident and not more than that.â â
Schneider called the Meijer grocery chain where the Hoffmans bought their store-brand vegetables, and the folks at Meijer hopped into action. They formally apologized to the Hoffmans and issued a recall of the frozen mixed veggies in question.
âOur Grand Ledge store has opened and inspected the packages at their store, and found nothing out of the ordinary,â Meijer spokesman Frank Guglielmi told Schneider. âWe believe this is an isolated incident.â
Hoffman said heâs relieved that the frozen frog wasnât part of a more widespread problem. He stressed that he has no problems at all with Meijer grocery stores.
âMeijerâs has been great,â Hoffman said. âAfter John called them they responded within an hour to me, and they investigated everything right away.â
But, Hoffman added, âThe part that has me upset is that Meijerâs never knew about this until John Schneider called them. Why didnât the FDA contact the store and at least let them know about this?â
Art Czabaniuk, acting director of the FDAâs Detroit office, told TODAYshow.com that he couldnât comment on the specifics of the frog incident until the FDAâs investigation into the matter is completed.
âWe hope to complete our investigation very soon,â Czabaniuk said.
âA complete meal in a bag!â
Meanwhile, Schneider of the Lansing State Journal said itâs been entertaining to watch the buzz building online over the frog story.
âSome of the comments have been pretty funny,â Schneider said. âPeople were saying, âWhatâs he complaining about? Itâs a complete meal in a bag! He should be going back and paying Meijer another $3!â â
For his part, Hoffman has become a bit philosophical about the whole issue of frogs in food.
âYou know, it happens,â he said. âWe grow our crops on land, not in a hospital room. I know there are frogs, I know there are bugs, I know there are safety controls in place. No one got hurt, no one ate anything.â
Nevertheless, he said the experience has changed his familyâs life.
âWeâll never open another bag of anything without looking at it first,â Hoffman said. âIf it had been in the middle of the bag, it would have gotten eaten, Iâm certain of it. It just happened to be on top.â
Hoffman is so sure the frog would have been eaten because his wife had been preparing the vegetables for their dog, a yellow Labrador retriever named Zoey. Zoey needs a special diet at the moment because sheâs dealing with some allergies.
âShe probably wouldnât have complained,â Hoffman said.
He understands why his story captures the imaginations of frozen-vegetable buyers everywhere, and heâs even able to chuckle about it a little bit in hindsight. But that doesnât mean itâs really a laughing matter.
âThe feds knew about this for a whole week and didnât tell anybody, and meanwhile people were making soup,â Hoffman said.
Hereâs what happened: At about 6:30 a.m. on Oct. 13 â more than an hour before the sun would rise over the Hoffmansâ home in Grand Ledge, Mich. â Hoffmanâs wife Marty began to scream. Her shrieks, coming from the kitchen, were urgent and piercing.
âI was in the bathroom at the time,â recalled Hoffman, 48. âI was like, âWhat in the hell is going on here?â And she couldnât tell me. She couldnât even answer me.â
Hoffman rushed to his wifeâs side and joined in her now-mute horror: The bag of frozen mixed vegetables sheâd just opened had a frog in it.
The small frog had thawed out about as much as the vegetables had in the fridge overnight. Its mouth was slightly open. It stood perched atop a small hill of peas, carrots and corn.
The Hoffmans abandoned their plans for the mixed veggies. They photographed the frog and sealed up the bag, and Hoffman called the U.S. Food and Drug Administrationâs Detroit office. The person who took his report over the phone assured him the matter would be investigated and someone would get back to him about it.
Shining a light on the frozen frog
Days passed, and nothing seemed to happen. Hoffman said he grew increasingly worried about whether the case of the frozen frog was part of a larger problem that could affect more members of the vegetable-buying public. So, early this week, Hoffman decided to contact John Schneider, a longtime daily columnist for his local Lansing State Journal newspaper.
âAfter talking to [Hoffman], I could tell that he wasnât after money or trying to extort anything from anyone,â Schneider said. âHe was clear right up front: He said, âI donât want anything. I donât want to cast aspersions on anyone. I just want to bring this to someoneâs attention to make sure itâs an isolated incident and not more than that.â â
Schneider called the Meijer grocery chain where the Hoffmans bought their store-brand vegetables, and the folks at Meijer hopped into action. They formally apologized to the Hoffmans and issued a recall of the frozen mixed veggies in question.
âOur Grand Ledge store has opened and inspected the packages at their store, and found nothing out of the ordinary,â Meijer spokesman Frank Guglielmi told Schneider. âWe believe this is an isolated incident.â
Hoffman said heâs relieved that the frozen frog wasnât part of a more widespread problem. He stressed that he has no problems at all with Meijer grocery stores.
âMeijerâs has been great,â Hoffman said. âAfter John called them they responded within an hour to me, and they investigated everything right away.â
But, Hoffman added, âThe part that has me upset is that Meijerâs never knew about this until John Schneider called them. Why didnât the FDA contact the store and at least let them know about this?â
Art Czabaniuk, acting director of the FDAâs Detroit office, told TODAYshow.com that he couldnât comment on the specifics of the frog incident until the FDAâs investigation into the matter is completed.
âWe hope to complete our investigation very soon,â Czabaniuk said.
âA complete meal in a bag!â
Meanwhile, Schneider of the Lansing State Journal said itâs been entertaining to watch the buzz building online over the frog story.
âSome of the comments have been pretty funny,â Schneider said. âPeople were saying, âWhatâs he complaining about? Itâs a complete meal in a bag! He should be going back and paying Meijer another $3!â â
For his part, Hoffman has become a bit philosophical about the whole issue of frogs in food.
âYou know, it happens,â he said. âWe grow our crops on land, not in a hospital room. I know there are frogs, I know there are bugs, I know there are safety controls in place. No one got hurt, no one ate anything.â
Nevertheless, he said the experience has changed his familyâs life.
âWeâll never open another bag of anything without looking at it first,â Hoffman said. âIf it had been in the middle of the bag, it would have gotten eaten, Iâm certain of it. It just happened to be on top.â
Hoffman is so sure the frog would have been eaten because his wife had been preparing the vegetables for their dog, a yellow Labrador retriever named Zoey. Zoey needs a special diet at the moment because sheâs dealing with some allergies.
âShe probably wouldnât have complained,â Hoffman said.


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